News From Easy Breaks
Press Release for September 17, 2008
Easy-Breaks.com launches Autumn / Winter UK Short Breaks
Easy-breaks.com, Scotland's premier UK short breaks company, is celebrating the launch of its autumn / winter programme of self-drive holidays. The main vehicle for the promotion of these breaks is through the new autumn / winter brochure which has just been direct mailed to the UK wide easy-breaks.com consumer database.
Easy-breaks.com, Scotland's premier UK short breaks company, is celebrating the launch of its Autumn / Winter programme of self-drive holidays. Short Breaks are available from only £52 for 2 nights dinner, bed and breakfast with Christmas Offers starting from only £149 for 4 nights DBB.
The main vehicle for the promotion of these breaks is through the new autumn / winter brochure which has just been direct mailed to the UK wide easy-breaks.com consumer database; the brochure is also available digitally on the Web site and is distributed in response to customer enquiries.
Commenting on this programme of sales activity, Commercial Director, Jeremy Legg, said: "Autumn is traditionally a very busy holiday booking time for our customers and so we ensure that we have a great selection of breaks available for them. Our 44 page brochure features hotels from Thurso to Canterbury and features a brand new section on Northern Ireland. We have also included a bumper festive section within it with some fantastic value Christmas, Twixmas and New Year Breaks. In addition, there really is something for everyone with a great choice of short breaks including dinner dances, murder mystery, city breaks, all inclusive and even a sled-dog tour break in Grantown-on-Spey."
He added: "Our brochures have consistently delivered business for our hotel partners at the times when they want it and, more importantly, continue to deliver an excellent return on investment for them. The last brochure generated sales of over £2 million for our hotel partners in the UK. This is just one of a number of activities that we are currently working on which will increase customer choice and the exposure of the easy-breaks.com brand."
For further information please visit easy-breaks.com
Easy-breaks.com is delighted to be working with Thistle Hotels in a number of locations throughout the UK. We've got deals from as little as £65 per person for a 2 night break (including a complimentary dinner) and can offer a Thistle choice in many major cities such as Glasgow, Newcastle and Manchester as well as new easy-breaks.com locations including Poole, Exeter, Haydock and Cheltenham.
Easy-breaks.com Commercial Director, Jeremy Legg, commented "We're pleased to have reached an agreement with Thistle Hotels to represent many of their properties in key cities and holiday locations in Scotland, England and Wales. Thistle is renowned for providing a good quality hotel product, many with extensive leisure facilities and dining awards and so we welcome the opportunity to offer these hotels to our customers. We are also looking forward to adding in additional Thistle Hotels over the forthcoming weeks and months thereby giving our customers and even greater choice." He continued "It is also very encouraging for easy-breaks.com to be viewed as a suitable business partner for Thistle Hotels and they have been impressed with our ease of operation and booking, freesale selling process and marketing opportunities."
Thistle Hotels are now live on easy-breaks.com
Easy-breaks.com comes out top with Travel Trade Gazette
If you wanted absolute proof that easy-breaks.com is the best value holiday company, it is now available. The 'Mystery Shopper' feature in Travel Trade Gazette this week saw easy-breaks.com compared with 2 High Street travel agents and the might of www.superbreak.com, the online presence of travel behemoth, Superbreak. At the end of the challenge, easy-breaks.com was declared the winner in this holiday search, notching up top marks in the four categories of first impressions, sales process, product match and incentive to book. In addition, the mystery shopper was very complimentary about the easy-breaks.com website, stating that it was colourful, simple but comprehensive search options and was easy to navigate.
Commenting on Travel Trade Gazette's findings, easy-breaks.com Commercial Director, Jeremy Legg, said "I am delighted with our success in this impartial consumer test through such a respected title as Travel Trade Gazette. We were selected as a result of our excellent position in Google, so it's great to see that our investment in online activity is paying such rich dividends. I was also particularly pleased to note the very positive comments about the clear presentation of the search results and, of course, that we offered the best value deal for customers - in the current economic climate, this is especially important."
To read the full article in Travel Trade Gazette click here